Afrobeats music star Tiwa Savage signs global deal with Universal Music Group

One of the world’s leading music groups, Universal Music Group (UMG) has signed an exclusive recording agreement with award-winning Nigerian singer, Tiwa Savage. She becomes the first female African artist to sign a global deal with Universal Music Group.

“Under this agreement, Tiwa will make music with UMG and have access to their infrastructure and distribution tools. Her future music will be released to a wider international audience through UMG’s operations in 60 countries across the globe.”

Already in 2018, “Savage was named Best African Act by the MTV European Music Awards, making her the first female artist to win the honor. She was chosen by Coldplay’s Chris Martin to perform alongside Beyonce, Ed Sheeran and Jay-Z live at the Global Citizen Festival in South Africa before an audience of 70,000 in celebration of the centenary of Nelson Mandela’s birth. She also performed at Jay-Z’s Made In America festival in Philadelphia in 2017. “

‘A revolution going on in Africa music’

According to Tiwa Savage, there’s a “revolution going on” in African music and she is “very humbled and excited” to take her music to a worldwide audience.

“Born in Lagos, Nigeria, Savage previously performed as a backup singer for artists such as Mary J. Blige and the late singer George Michael. She later attended Boston’s renowned Berklee College of Music on scholarship.”

“My biggest goal is to make Africa proud. I’m so excited for this moment, and I’m thankful to (UMG CEO|) Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career, and I’m more ready than I have ever been” Savage said in a media release announcing the deal.” (Tiwa Savage).

Sources: https://www.cnn.com &variety.com